After a massively successful first year in business, DC's first 100% gay and veteran-owned brewery,Red Bear Brewing Company, was ready to start canning their products. They contacted me asking if I was interested in helping them create an artwork system that could be used across all their beers, starting with two of their most popular: the 51st State IPA, and the Tall Dark & Nutty stout.
There were few requirements on Red Bear's end around what they wanted the label artwork to look like. They asked was for the artwork to have really big personality, and to stand out amongst their local competition in DC. Although the process for this project was just a few simple steps (sketch concepts, get required content, then refine and finalize the artwork), I can't say we didn't hit a few bumps in the road. I had my laptop stolen during a trip to Costa Rica which caused us to lose some time until I could get a new machine after I was stateside again; then stay-at-home orders for COVID-19 were enacted just as we were finalizing the artwork for the first beer labels, which caused everyone's priorities to shuffle. But, because I kept organized, the Red Bear team and I were able to roll with the punches as they came! Despite having to make some last minute changes, customers were delighted to be able to get some handsome Red Bear brews while under quarantine.