Graham Capital Wealth Management is a wealth management firm helping families and foundations strategically navigate their investments. They came to Brunch asking us to help them attract more young investors, while still catering to their middle-aged clientele. We proposed moving their website from Wix to a custom Wordpress theme so we could fully customize the look and feel of the site. We also worked with them to develop a blog and content strategy to build their reputation as a forward thinking, down-to-earth, and compassionate team of fiduciaries. As the lead UI designer, my main responsibility on this project was developing the visual language of the site, and creating the comps that our developers would use to build the theme.
After reviewing their old site content, we worked with the client team to choose pieces to keep, found a few parts that needed massaging, and then filled the gaps in between. To make the site easy to update and expand upon in the future, we chose to build the visual structure off of a lego block-like system. All sections of content could be dropped in and dragged around for easy reconfiguration. I had to design 14 unique pages with three different breakpoints, so there was no room for vague layer names or careless artboard placement.