Red Bear Brewing Company opened in early 2019 in the NoMa neighborhood as Washington DC's first 100% gay-owned brewery. Founders Bryan, Cameron, and Simon hail from Seattle and are on a mission to bring west coast adventure culture to DC's beer scene. With support from my team, I illustrated, designed, and produced a wide range of deliverables that live on the web, on paper, and on glass.
Red Bear had basic visual branding in place (a logo system and color palette), but no dedicated creative team to help them produce collateral they needed to get up and running. They asked Brunch for t-shirt designs not only for their staff, but also as rewards for backers of their Kickstarter campaign. We also set them up with a Squarespace website and content strategy that will grow alongside the brewery. Our team also directed a photoshoot specifically for their website imagery. As they approached their first summer, Red Bear asked us to develop a promo campaign for Pride week with diversity as the main theme. This campaign manifested as limited-edition beer glasses, new staff and merch shirts, digital promo assets, and posters advertising Red Bear's events for DC Pride.